Dig A Crusher managing director Sean Heron is currently in the midst of a charity cycle ride that will take him (and his fellow riders) from the top to the bottom of Ireland over a grueling six-day ride in aid of the Marie Curie Charity.
And, through the wonders of modern technology, we have a photo of Sean leading a breakaway pack as they cross the Foyle Bridge in Derry.
We wish Sean and his fellow fundraisers all the best for their mammoth ride, and promise not to laugh too much at his saddle soreness when he returns to the fray!
This truly is a rare site! Mr Heron at the front!